Welcome to W&B.com! Order and pay for paint online or submit this form and we'll call to confirm your order. →

Fresh Start® Multi-Purpose Latex Primer

Fresh Start® Multi-Purpose Latex Primer

Benjamin Moore
Regular price
Sale price
Regular price
Sold out
Unit price

Fresh Start Multi-Purpose Primer is 100% acrylic and can be used for interior and exterior projects. This universal primer combines all the desired qualities: excellent sealing, strong adhesion, mildew resistant, and quick drying. A gallon covers 400 square feet and can be recoated in just 3 hours. 

👍 We recommend this primer for any new wood, plaster, and sheetrock that has not yet been painted. 

Product Advice

1 gallon of paint will cover ~400 sq ft. Whereas 1 quart of paint will cover ~100 sq ft. To get a rough estimate of how much paint you will need, run through these steps: 

1. Add together the length of each wall. 

2. Multiply the sum of the wall length by the height of the wall to

3. find the total square footage of your room.

4. Subtract 20 square feet for each door and 10 square feet for each window.

5. Multiply that final room square footage number by 2 to get the total square footage for 2 coats of paint.

6. Divide the number by 400 (gallon = 400 sq ft) to determine the number of gallons you need to purchase for 2 coats of paint.